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Professional Digital Marketing Course
Secure your spot in our upcoming batch and take the first step toward building your dream career. Don’t miss this opportunity to learn from industry experts and gain hands-on experience.
Why Digital Marketing as a Career
High Demand
Digital marketing courses are very popular because businesses need online marketing to grow.
Creative Freedom
It’s a career that lets you express creativity and bring ideas to life.
Flexible Opportunities
You can work as a freelancer, full-time employee, or start your own design agency.
Evolving Field
With technology advancing, there’s always something new to learn and grow.
Good Earning Potential
Skilled designers are well-paid, especially those with experience and a strong portfolio.
Career Roles
Why Grekam?
Benefits of Joining the Course
Here is what you will learn
Overview of Digital Marketing History, evolution, and scope.
Traditional vs Digital Marketing Key differences and advantages.
Key Concepts Inbound marketing, content marketing, SEO, PPC, and social media marketing.
Digital Marketing Platforms and Tools.
Understanding Customer Journey & Funnel.
Introduction to SEO Importance and how search engines work.
Keyword Research and Analysis tools like Google Keyword Planner.
On-Page SEO Techniques meta tags, title tags, header tags, keyword optimization, and URL structure.
Off-Page SEO Techniques link building, social bookmarking, and guest blogging.
SEO Tools and Analytics Google Analytics, SEMrush, and Ahrefs.
Content Marketing Basics: Importance and types of content.
Content Creation Strategy: Blog writing, storytelling, and visual content.
Content Distribution Channels: Social media, email, and guest posts.
Content Marketing Tools: Buzzsumo, Canva, and HubSpot.
Measuring Content Effectiveness: KPIs and analytics.
Introduction to Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
Developing a Social Media Strategy: Understanding your audience, setting goals, and creating content.
Social Media Content Creation: Types of content, scheduling, and consistency.
Paid Social Media Advertising: Running paid ads on different platforms.
Social Media Analytics: Monitoring performance with tools like Hootsuite, Buffer, and native insights.
Understanding PPC Marketing: Concept and types of ads.
Google Ads (AdWords): Setting up campaigns, ad groups, and targeting.
Display Advertising and Remarketing: Banner ads, retargeting, and display networks.
Bidding Strategies and Budgeting
Analyzing PPC Performance: Key metrics like CTR, CPC, and ROI
Introduction to Email Marketing: Benefits and types of emails.
Building an Email List: Techniques to grow and segment an email list.
Creating Engaging Email Content: Personalization, A/B testing, and automation.
Email Marketing Tools: Mailchimp, SendGrid, and HubSpot.
Compliance and Best Practices: Understanding GDPR, CAN-SPAM, and unsubscribe policies.
Introduction to Web Analytics: Understanding metrics and KPIs.
Google Analytics Basics: Setting up an account, tracking visitors, and goal setting.
Analyzing Website Performance: Bounce rate, conversion rate, and session duration.
Campaign Tracking and Reporting: UTM parameters, attribution models.
Interpreting Data and Making Decisions
Introduction to Affiliate Marketing: How it works, finding partners, and networks.
Affiliate Marketing Strategy: Commission structures, tracking, and payout models.
Introduction to Influencer Marketing: Selecting influencers and campaign strategies.
Building Partnerships and Collaborations
Measurement and ROI Analysis
Introduction to Mobile Marketing: Importance in the digital marketing mix.
App Store Optimization (ASO): Improving app visibility.
SMS and Push Notification Marketing
Mobile-Friendly Website Design: Responsive design, AMP, and mobile usability.
Location-Based Marketing
Developing a Comprehensive Strategy: Integrating all digital marketing aspects.
Creating a Digital Marketing Plan: Objectives, audience, channels, and timeline.
Budgeting and Forecasting for Campaigns
Monitoring and Optimizing Campaigns
Case Studies and Best Practices: Successful digital marketing campaigns
Future Support for Students
Life time access to Resources
All Student get access to our study materials
Career Guidance
Ongoing mentorship to help grow in your career.
Design Community
Be part of our growing network of creatives for collaboration and job referrals.
Portfolio Updates
Alumni support for portfolio enhancements.
What our learner's Says
Hear from our amazing learners about their journey at Grekam Academy. Their success stories, experiences, and achievements reflect the quality and dedication we bring to every course. Let their words inspire your creative journey!
Piranesh Balaji
UIUX Designer
5
I took the graphic design class at Greeks Academy coimbatore, Stalin sir is friendly and skilled mentor, if you have doubt they will teach you clearly and understandable. This class helped me improve my design skills a lot. I Highly recommend Greeks Acedamy.
Shanthosh
Graphic Designer
5
his place ensures a best journey towards mastering your chosen skills.They also provide opportunities to visit numerous experimental learning centers which greatly enriched my educational experience."I thoroughly enjoyed my time studying here."
Teena Mathew
Teena
5.0
Friendly approach and excellent training provided @Greeks Academy. After class support is also appreciatable
Laya Ranjani
UIUX Designer
5.0
I enrolled in UiUx design course and I must say it was a great decision Because instructors are best designing knowledgeable persons and the learning experience is very interactive
Surya
UIUX Designer
5.0
Great place to learn UI/UX design and Graphic designing. Friendly and Skillful mentors to guide you and cherish your skills to develop and grow up in your career.
Frequently Asked Question
Who can join this course?
Anyone with an interest in creativity and design, whether a beginner or a professional looking to upskill.
What do I need to join the course?
You just need a laptop, creativity, and a willingness to learn.
Do I get a certificate?
Yes, you’ll receive a professional certificate upon completing the course.
Will I get job assistance?
Absolutely! We provide placement and internship assistance through our network of partnered companies.
Do I need prior experience?
No, this course is designed for beginners as well as professionals.
Digital marketing is constantly evolving, which can be exciting and challenging. But staying ahead of the curve can give your brand a competitive edge.
Here are 12 key digital marketing trends for 2025 that you can start using to stand out from the crowd.
Top Trends in Digital Marketing
Artificial Intelligence (AI)
AI tools like ChatGPT and DALL-E are already making waves. They can help with tasks like generating content, analyzing customer sentiment, and creating visuals. While AI won’t replace your team, it can speed up processes and give you creative inspiration. Keep an eye on AI—it’s going to grow even bigger this year.
The New Era of Influencer Marketing
Influencer marketing isn’t as simple as paying someone to promote your product anymore. Today’s successful influencers are skilled at creating engagement and connecting authentically with their audience. Pick influencers who genuinely align with your brand and values for better results.
Personalized Marketing
Generic messages don’t work anymore. People want content tailored to their needs and challenges. Use tools like social listening to understand your audience and offer solutions to their problems. Personalized emails and social media messages can help you build deeper connections.
Short-Form Video Content
Instagram Reels, and YouTube Shorts are dominating. Quick, snappy videos grab attention and stick in people’s minds. Start experimenting with short-form videos that hook viewers in the first few seconds.
Multi-Channel Social Media Marketing
Gone are the days when Facebook was the only platform to care about. LinkedIn, and even emerging platforms like BeReal are gaining ground. Diversify your presence to stay visible where your audience hangs out.
LinkedIn continues to grow, especially for B2B marketing. Its paid plans might be pricey, but they deliver value. Use LinkedIn for networking, building thought leadership, and finding potential customers.
SEO Evolves
SEO is shifting from keyword stuffing to genuinely helpful content. Focus on answering your audience’s questions thoroughly. Remember, search engines favor quality over quantity now, so prioritize meaningful, user-focused content.
Customer Experience (CX)
A seamless, enjoyable customer experience is non-negotiable. Make sure your website is fast, easy to navigate, and has helpful resources. Use chatbots or live support to make customer interactions smooth and satisfying.
Ethical Marketing
Consumers are more conscious about sustainability and ethics. Avoid misleading practices and be honest in your communication. Transparency and purpose-driven marketing will win loyal customers.
Inclusive Marketing
Representation matters. Inclusive marketing ensures you’re connecting with diverse groups of people. For example, consider accessibility features for your website or highlight different communities in your ads.
Google Analytics 4 (GA4)
Google Analytics is transitioning to GA4, and it’s here to stay. If you haven’t switched yet, now’s the time to learn the ropes. GA4 offers advanced tracking and insights to better understand your audience.
Gen Z Rising
Gen Z is becoming a key target audience. Their online shopping habits differ from older generations, so adapt your strategy to meet their needs. Focus on authenticity, social responsibility, and mobile-friendly content.
